Don’t chase every channel, play the right ones, and let growth do the rest.
Report flags measurement gaps as 82 per cent of advertisers struggle to connect campaigns with sales
Online video leads growth as streaming, connected TV, retail media and AI reshape the market
From quick commerce and Tier II cities to AI forecasting and retail media, these four trends could reshape India's retail industry in 2027.
Brands may allocate up to 40 per cent of retail media budgets to quick commerce
