Hindi movies maintained their dominance in terms of ad volumes.
During the second quarter of 2023, the highest volume of ads per day was observed.
TV and digital lead FMCG advertising trends, print and radio hold ground.
Jul-Sept’23 observed a de-growth of four per cent in TV ad volumes compared to Jul-Sep’22.
Jul-Sept’23 saw a one per cent rise compared to Jul-Sept’22 in the GEC genre.
