Ad volumes drop 10 per cent, with cleaning products and e-commerce bucking the trend
From soap operas to soap commercials, TV ads surged 14 per cent in 2024. Here’s the juicy recap
January held the highest share of print ad space at 20 per cent.
Jan-Jun'24 saw a minor three per cent drop in ad volumes on television over Jan-Jun'23.
Ad volumes in music genre witnessed 46 per cent rise in 2023 compared to 2019.
