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MUMBAI: For magazine publishers, this is a research finding that would bring them cheer as they face dwindling subscriber and advertising numbers. According to UK-based IPC...
MUMBAI: Global ratings and research company Nielsen has filed a petition in the New York Supreme Court seeking dismissal of New Delhi Television’s (NDTV) lawsuit over...
MUMBAI: Though many industry sectors are spending cautiously in today‘s uncertain economic environment, telecom companies invested significantly more on advertising in the first half of 2012...
MUMBAI: Advertising is on the rise around the globe and across nearly all media types, according to Nielsen‘s Global AdView Pulse report. Gains in areas such...
MUMBAI: Nielsen, a global provider of information and insights into what consumers watch and buy, has taken a major step forward for cross-platform advertising measurement by...
