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NEW DELHI: Offers have been invited by the information and broadcasting ministry for the evaluation of its schemes from 11 short-listed agencies which include Chrome and...
MUMBAI: It’s hard enough to hold one person’s attention, let alone an entire generation’s. Millennials—now the largest generational group in the U.S.—have grown alongside advancements in...
MUMBAI: YuMe, Inc., a proven partner for video advertising leadership and innovation, today announced that it is working with Nielsen to bring to market the first...
NEW DELHI: India’s TV audience measurement company Broadcast Audience Research Council of India (BARC India) is contemplating a complete review and legal overhaul of contracts it...
NEW DELHI: India’s TV audience measurement company Broadcast Audience Research Council of India (BARC India) is contemplating a complete review and legal overhaul of contracts it...
