Single agency measurement of TV, OTT & digital platforms will lead to data robustness, contends BA
TVision partners Star India to launch in early 2019 in India
MUMBAI: Ipsos, world’s third largest market research company has hiredSreyoshi Maitrain a senior leadership position,as part of its Delhi Cluster. Designated Executive Director, she will also...
MUMBAI: A Nielson report has now confirmed what many believed of the growing ad spends in the digital world. The study has found that digital ad...
MUMBAI: The global sports industry is undergoing more disruption than ever as a result of ongoing shifts in media consumption, the emergence of new technologies and...
