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MUMBAI: It’s hard enough to hold one person’s attention, let alone an entire generation’s. Millennials—now the largest generational group in the U.S.—have grown alongside advancements in...
MUMBAI: YuMe, Inc., a proven partner for video advertising leadership and innovation, today announced that it is working with Nielsen to bring to market the first...
NEW DELHI: India’s TV audience measurement company Broadcast Audience Research Council of India (BARC India) is contemplating a complete review and legal overhaul of contracts it...
NEW DELHI: India’s TV audience measurement company Broadcast Audience Research Council of India (BARC India) is contemplating a complete review and legal overhaul of contracts it...
NEW DELHI: The Broadcast Audience Research Council of India (BARC India) is said to be in talks with an Israeli media technology company to customise for...
