Google Gemini joins Maruti Suzuki and Aditya Birla as co-presenting sponsor for new season
Content-to-revenue specialist brings 14 years spanning TV, OTT, music and e-commerce to India's value-focused e-commerce brand
Amitabh Bachchan brings the season's new theme into everyday moments before launch
From 20-plus sponsors and a first-time Google Gemini association to why family viewing still makes KBC a non-negotiable buy, Sony's ad sales chief breaks down the...
Reality shows may see the biggest impact as broadcasters lose audience benchmarks for ad pricing
