This marks the brand’s second consecutive association with the nation’s most-watched quiz show
MUMBAI: In a fast-evolving television landscape, Sony Pictures Networks India (SPNI) has steadily strengthened its general entertainment channel (GEC) portfolio with SET and Sab, achieving measurable...
KBC holds the top spot with an average viewing time of 37.8 TSV.
The popular gaming show registered 20 GRPs.
The Mountain Dew x KBC campaign will be amplified through a TVC and a 360 campaign.
