The Mountain Dew x KBC campaign will be amplified through a TVC and a 360 campaign.
it is associated with Kaun Banega Crorepati season 16 as the official knowledge partner.
Premiering on 12th August, the beloved game show will air every Monday to Friday at 9 p.m.
Sony TV pledges 100kg rice, 100kg wheat, Govardhan Ghee 100L for each correct answer to Roti Bank.
The reality show has returned with its 15th season.
