MAM
Kantar appoints Biswaroop C as Southeast Asia growth chief
Former Toluna MD to lead commercial growth across Southeast Asia markets.
MUMBAI: In a world chasing algorithms, growth still seems to come down to one thing, understanding people better than spreadsheets do. Biswaroop C is stepping into that very equation, joining Kantar as chief growth officer for Southeast Asia. The mandate is clear drive commercial growth across the region at a time when the insights industry is being reshaped by artificial intelligence and evolving client expectations.
Biswaroop shared the update via LinkedIn, signalling both a career move and a shift in focus. While acknowledging the growing influence of AI in how insights are generated, he underscored that the fundamentals of the business remain unchanged: trust, context, and the ability to decode what clients really mean not just what they say in a brief.
Drawing on his experience across APAC and Africa, he noted that businesses ultimately value partners who can go beyond formal mandates and engage with underlying concerns. It is a perspective that aligns with Kantar’s push to blend data-driven intelligence with deeper human understanding.
He joins from Toluna, where he served as managing director in Singapore, bringing regional leadership experience and a track record in scaling insights-led businesses.
As Kantar sharpens its growth play in Southeast Asia, Biswaroop’s role will centre on working closely with teams across markets navigating a landscape where technology may be rewriting the tools, but relationships continue to write the outcomes.
MAM
Dinshaw’s launches 3x chocolate cone with ‘Dildaari’ campaign
Vinod Kambli fronts summer push built around richer final bite.
MUMBAI: The sweetest part of an ice cream may no longer be the first lick, it is now the last word. Dinshaw’s is rewriting the rules of cone indulgence with its new ‘Dildaari’ campaign, built around a simple twist: three times more solid chocolate at the tip.
At the centre of the launch is a familiar consumer truth, the final bite of a cone is often the most anticipated. Dinshaw’s is leaning into that moment, turning it into the hero by amplifying the chocolate layer at the bottom, effectively repositioning the end of the cone as the highlight of the experience.
The campaign is fronted by former Indian cricketer Vinod Kambli, whose personal journey lends an emotional undertone to the storytelling. Built around the line “Jinko life mein thoda kam mila, unke liye thoda zyada”, the narrative blends nostalgia with generosity, framing the product upgrade as more than just a feature, it is a gesture.
Timed for peak summer and the ongoing cricket season, the campaign taps into moments of heightened consumption and sentiment, where small indulgences carry outsized emotional value.
The new range features nine flavours Badam Roasted, Butterscotch, Caramel Dolce, Choco Chip, Chocolate Brownie, Chocolate Ganache, Cookies n Cream, Mississippi Dark and Mocha Black and White each designed to complement the enhanced chocolate finish.
Conceptualised by Womb, the campaign pivots away from functional messaging to a more human insight: that sometimes, the smallest additions can make the biggest difference.
As brands continue to hunt for differentiation in a crowded category, Dinshaw’s bet is clear, if you cannot change the whole cone, make the last bite unforgettable.
