‘Purpose in Asia’ reveals people favour brands that engage in social issues
MUMBAI: Kantar, the world’s leading marketing insights and consulting company, today released its perspective of the major trends that will shape the media landscape for brand...
Indian brands get local nuances right which is the key to great marketing
Jio, Flipkart, Paytm, Ola and MakeMyTrip enter the list for the first time
MUMBAI: Kantar, WPP’s data investment management division, has launched a new global analytics practice that unlocks deeper insights to fuel business growth. Integrating analytical capabilities from...