Brand rolls out paired bracelet collection and in-store experiences across 60 stores
Jewellery brand replaces store branding with customer portraits across 800 outlets
Bling on Wheels campaign blends retail, influencers and digital engagement
Annual shopping event offers up to 100 per cent off making charges on diamonds
Actor joins Amitabh Bachchan and Katrina Kaif as the jewellery retailer targets younger consumers
