MAM
Mia by Tanishq launches Big Bling Fest with jewellery offers
Annual shopping event offers up to 100 per cent off making charges on diamonds
MUMBAI: A little sparkle can go a long way and Mia by Tanishq is hoping shoppers agree. The fine jewellery brand has unveiled its Big Bling Fest, a new annual retail campaign aimed at driving demand for contemporary jewellery with discounts across its diamond and silver collections.
Running from 16 July to 2 August 2026, the campaign combines the launch of new collections with promotional offers, as jewellery retailers look to capitalise on festive purchases, gifting occasions and growing demand for lightweight everyday jewellery.
During the festival, customers can avail up to 100 per cent off on making charges for diamond jewellery and up to 30 per cent off on silver jewellery. The retailer is also offering gifting options starting at Rs 4,999.
Mia’s portfolio spans jewellery crafted in 9KT, 14KT and 18KT gold, with products including earrings, rings, bracelets, necklaces and pendants designed for everyday wear. The brand also offers a range of silver jewellery targeted at consumers seeking more accessible fine jewellery options.
The festival also introduces several of the brand’s latest collections. These include the Sunkissed Collection, featuring lightweight 9KT and 14KT gold jewellery with coloured gemstones and photochromatic enamel, the Manifest Collection, inspired by traditional Indian motifs interpreted through contemporary festive designs; and the Bee My Valentine Collection, which draws on honeycomb-inspired aesthetics for everyday jewellery.
Commenting on the initiative, Mia by Tanishq head of marketing and category Ajay Maurya said the campaign reflects changing consumer preferences, with younger buyers increasingly choosing diamond-studded jewellery for everyday wear rather than reserving it solely for special occasions.
The launch comes as India’s organised jewellery market continues to diversify beyond traditional wedding purchases, with retailers expanding lightweight, contemporary collections to attract younger consumers seeking versatile jewellery for work, travel and social occasions.
The Big Bling Fest will be available across Mia by Tanishq stores nationwide until 2 August 2026, marking what the company intends to establish as an annual retail event centred on contemporary fine jewellery.
