Kalyan Jewellers names Sara Ali Khan as brand ambassador

MUMBAI: Kalyan Jewellers has appointed actor Sara Ali Khan as its new brand ambassador, adding her to its roster of celebrity endorsers that includes Amitabh Bachchan and Katrina Kaif.

The company said the partnership is aimed at strengthening its connect with younger consumers while reinforcing its positioning around trust, transparency and craftsmanship. Sara Ali Khan will feature in the brand’s integrated marketing campaigns across television, digital, print, outdoor and in-store platforms.

Kalyan Jewellers said the actor’s image as a confident, culturally rooted and contemporary personality aligns with the brand’s values as it seeks to appeal to a new generation of jewellery buyers.

“As India’s jewellery market evolves, consumers are increasingly looking for brands that blend heritage with contemporary relevance. Sara embodies a refreshing balance of confidence and authenticity, making her a natural fit for Kalyan Jewellers,” said Kalyan Jewellers executive director Ramesh Kalyanaraman.

Sara Ali Khan said the brand has earned the trust of generations through its focus on quality, craftsmanship and transparency.

“For me, jewellery is deeply personal. It carries memories, celebrates relationships and becomes part of life’s most meaningful occasions. I admire how Kalyan Jewellers continues to honour India’s rich traditions while evolving with the aspirations of today’s consumers,” she said.

The jewellery retailer said the association reflects its strategy of engaging younger consumers while continuing to build on its legacy in the domestic and international markets.