Campaign blends cricket frenzy with food play as brand bets on match-day consumption and fan engagement
Five-time champions set a new IPL record with a dominant victory at Wankhede
Packaged water brand signs on as ‘good times partner’ for 2026–28 cycle
Timing sharpens focus on stake sale buzz and LSG’s tightening financial playbook
Birla-led consortium, with TOI Group, Bolt Ventures and Blackstone, seals $1.78 billion all-cash deal for IPL and WPL champions
