Fifa has slashed its asking price by 65 per cent but India's broadcasters are still not buying
Google storms top spot as e-com services and mouth fresheners lead charge in four-match clash with IPL 18.
Payment defaults lead to licence cancellations and potential legal action.
Google powers surge as e-com & fresheners dominate; 9 new categories, 45 brands join IPL fray vs 2025
Humour-led IPL-themed drive aims to spark conversations on men’s intimate wellness.
