MUMBAI: The IPL may soon swap scorching summers for festive fireworks. Indian Premier League chairman Arun Dhumal has indicated that the Board of Control for Cricket...
Google says 66 per cent of cricket engagement now happens beyond live matches.
API-led campaign with Snapchat triggers six-minute ads and instant 66 per cent offers during live matches
Connected TV is the surprise story of the season as the tournament cements its position as the biggest live sports event in India
Ecom tops CTV with 11 per cent share, mouth fresheners lead TV at 14 per cent
