IPL is one big opportunity for digital marketers as it has excellent timing and target audience
The new MI anthem is an addition to the team's 'Khelenge Dil KholKe' campaign by Ogilvy.
Users can ask a variety of questions to Alexa about live match updates.
The platform rolled out 15 multilingual ad spots to run throughout the cricket tournament.
The partnership will focus on creating wholesome content for Instagram.
