The indexed ad volume growth in IPL 15's eliminator was 17 per cent higher than in IPL 14’s.
The BCCI has kept the base price for digital rights at Rs 33 crore per game.
The campaign comes when team India is eying to accomplish a 13-0 T20I winning record.
FanCode deals in major areas like live content, sports statistics, analysis and commerce.
The ad film features quirky animations and an original soundtrack.