This year, over 29 startups have partnered with Tata IPL including Meesho, Slice, Sunstone Eduvers
The two-part TVC campaign will air during this IPL season, starting 26 March.
As part of the association, the brand's official logo will feature on the team's helmets and caps.
The survey by Glance says 70 per cent of IPL viewers use smartphones during the matches.
9239 advertisers and 14616 brands advertised on TV in 2021.
