IPL media rights being split up is a good thing for media buyers, industry says.
The global media company retains the IPL TV broadcast rights for next five years.
Zee’s Rahul Johri congratulates BCCI for running an efficient and transparent e-auction.
More than 75 percent of the beneficiaries will get a 100 percent raise.
The value of digital non-exclusive games reaches Rs 18.5 crore per match.
