ITC completes Rs 645 crore acquisition of Yoga Bar parent company

MUMBAI: ITC has put the final piece of its Yoga Bar puzzle in place. The FMCG major has completed the acquisition of Sproutlife Foods, the parent company of digital-first nutrition brand Yoga Bar, buying the remaining 52.5 per cent stake for approximately Rs 645 crore.

The transaction takes ITC’s holding in the Bengaluru-based company from approximately 47.5 per cent to 100 per cent, making Sproutlife Foods a wholly owned subsidiary of ITC with effect from 28 September 2026. The latest deal involved the purchase of 13,445 equity shares through a secondary transaction for cash consideration.

The acquisition gives ITC full ownership of a brand that has built its business around nutrition and healthier food choices, while developing a strong digital-first presence. Yoga Bar has expanded through direct-to-consumer and e-commerce channels and has also been building its footprint across offline retail.

Sproutlife Foods manufactures and sells nutrition and healthy food products under the Yoga Bar trademark. Its portfolio and distribution model have positioned the company in a consumer segment where established FMCG players are increasingly looking to add brands that appeal to changing preferences around health, convenience and nutrition.

The numbers behind Sproutlife’s growth help explain the attraction. The company reported turnover of Rs 452 crore in FY26, sharply higher than Rs 200 crore in FY25 and Rs 108 crore in FY24.

That means Sproutlife more than doubled its turnover between FY24 and FY26. The jump from Rs 108 crore to Rs 200 crore in FY25 was followed by another substantial increase to Rs 452 crore in FY26, giving ITC full ownership just as the business has scaled significantly over three financial years.

ITC’s relationship with Sproutlife dates back to January 2023, when the company announced plans to acquire 100 per cent of the business over a period of three to four years. The latest transaction effectively completes that roadmap ahead of the originally indicated window.

ITC initially acquired a 39.42 per cent stake in Sproutlife for Rs 175 crore in May 2023. It subsequently increased its holding to approximately 47.5 per cent before moving to acquire the remaining 52.5 per cent in the latest transaction.

The structure of the deal also shows how ITC has gradually increased its exposure to Yoga Bar rather than taking full control in a single transaction. With the secondary purchase of 13,445 equity shares now complete, the entire Sproutlife Foods business sits within the ITC fold.

The acquisition fits into ITC’s broader strategy of expanding its future-ready foods portfolio. Nutrition-led and health-focused products represent an emerging consumer category for large FMCG companies seeking to diversify beyond traditional packaged food segments.

Yoga Bar’s digital-first origins add another layer to the deal. Brands built through D2C and e-commerce channels can offer established FMCG companies access to consumer segments and product categories that may have developed differently from traditional mass-market food businesses.

At the same time, bringing a digital-first brand into a larger FMCG organisation can open up opportunities across distribution, retail reach and scale. Sproutlife already has an offline presence, meaning the business now combines its original digital route to consumers with the distribution capabilities available within a much larger consumer goods ecosystem.

The timing also comes as established FMCG companies show greater interest in health, wellness and nutrition brands. The attraction lies not only in the categories themselves but also in businesses that have demonstrated the ability to build consumer demand through digital channels.

For ITC, the completion of the transaction turns a strategic investment into full ownership. With Sproutlife’s turnover rising from Rs 108 crore in FY24 to Rs 452 crore in FY26, Yoga Bar now enters its next phase with ITC as its sole owner and the nutrition brand firmly within the group’s expanding foods portfolio.