Tier 2 creators, AI tools, and short-form videos fuel strategic shift in digital adEx
Digital leads record growth as total spends set to hit Rs1.37 lakh crore
CMO exits after leading brand strategy through key transformation phase.
Jain moves overseas; Pankaj returns from Indonesia to take charge as head of IT
Ex-Abbott and Dabur marketing ace to steer P&G account as GM – client services
