It shows that return on investment from digital trumps other mediums for the FMCG sector.
Mumbai: PoloQueen Industrial and Fintech Ltd, a BSE-listed leading FMCG player, has announced it has roped in Bollywood actress Raveena Tandon as its brand ambassador. The...
These agencies craft personalised campaigns that resonate with consumers on a deeper level.
TV and digital lead FMCG advertising trends, print and radio hold ground.
HUL which owns many brands reduced the fixed margin by 60 basis points.
