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MUMBAI: British multinational consumer goods major Reckitt Benckiser has rebranded as Reckitt, dropping its previous ‘RB’ visual identity. In a statement, Reckitt said the redevelopment of...
MUMBAI: In a piece of good news for the industry battered by the pandemic, the latest data from television monitoring agency Broadcasting Audience Research Council (BARC)...
NEW DELHI: It has been quite a few years that the digital marketing industry is enjoying a fabulous run rate in India. It is a no-brainer...
KOLKATA: After bearing the brunt of the initial shock of the pandemic, TV broadcasters saw a strong sequential recovery of 86 per cent in advertising revenue...
NEW DELHI: Following a rigorous multi-agency, multi-phased pitch process, Lodestar UM has been appointed as the media AOR of Ather Energy. Lodestar UM, part of IPG...
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