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MUMBAI: With IPL 2025 underway, it’s worth examining why the combination of cricket and Indian cinema remains the most potent market entry and brand acceleration strategy...
MUMBAI: IPL 2025 Day One. The much hyped and awaited opener between RCB and KKR is about to begin. The Dream Sports War Room – as...
MUMBAI: Following the inclusion of sports destination FanCode in OTT aggregator app Tata Play Binge in December 2023, the DTH operator has now announced the launch...
MUMBAI: In a candid conversation during Indian Express’ Idea Exchange earlier week that laid bare the tensions between broadcasters and cricket administrators, JioStar vice-chairman Uday Shankar...
MUMBAI: In what industry observers are calling a watershed moment for cricket broadcasting, JioStar is orchestrating a comprehensive transformation of the Indian Premier League (IPL) advertising...
