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Google says 66 per cent of cricket engagement now happens beyond live matches.
Zee plans four sports channels as it sharpens live sports strategy.
Cheers For More campaign shifts spotlight from match winners to the emotion of every ball
MUMBAI: If cricket were a binge-worthy series, this one just dropped its most explosive pilot yet. The opening weekend of the 2026 edition of the Indian Premier...
Record-breaking viewership, new markets and women’s surge power the sport’s global push
