Harmanpreet Kaur fronts campaign as India enter UAE tournament as world champions
Magnite study finds 74 per cent use ad-supported platforms as CTV and cross-screen viewing grow
SKY lends his star power to India's fastest-growing human pyramid sport as it eyes a national stage
Ad volumes per match rise 39 per cent as India games attract 58 per cent more ads
From selling sport to shaping it, Kapila brings gamification pedigree from JioHotstar's blockbuster Jeeto Dhan Dhana Dhan to steer Zee's sporting ambitions
