From selling sport to shaping it, Kapila brings gamification pedigree from JioHotstar's blockbuster Jeeto Dhan Dhana Dhan to steer Zee's sporting ambitions
Agencies can apply until 27 August for global PR and marketing mandate
Title sponsorship base climbs to Rs 4.9 crore per match till March 2028
Report says grassroots participation can unlock new revenue beyond broadcast
Report says Bengaluru startup secures ICC gaming rights across mobile, PC and consoles
