Ad volumes surge eight per cent in initial 31 matches of IPL 2025 compared to last year
Cricketing icon backs homegrown athleisure brand as investor and ambassador
Ad volumes surge as categories & advertisers pile into IPL 18, in a battle for viewer attention
Cricket-themed pizza box challenge lets fans win free pizzas for a year
Emerging sports & athlete endorsements smash records, cricket rule, but playing field is opening up
