The exponentially growing CTV is considered a potent alternative for brands to advertise on.
The campaign urges families to genuinely bond together and move away from their televisions.
Visitors can experience 3Ready Automotive in the driver’s seat of a car for the first time.
The growth is being fueled by rising demand for CTV-led content .
The number of CTV users is expected to reach 80 mn households or nearly 320 mn users by 2025.
