The study helped boost awareness by 19%, favorability by 11% and a 10% uplift in purchase intent.
As per the report, big screens continue to be the streaming device of choice.
CTV ad spend is projected to surpass $21 billion in 2022.
The video platform reached over 135 million users on connected TVs in the US in December 2021.
While the addressable market for CTV advertising is low, the impact is high.
