The campaign urges families to genuinely bond together and move away from their televisions.
Visitors can experience 3Ready Automotive in the driver’s seat of a car for the first time.
The growth is being fueled by rising demand for CTV-led content .
The number of CTV users is expected to reach 80 mn households or nearly 320 mn users by 2025.
The study helped boost awareness by 19%, favorability by 11% and a 10% uplift in purchase intent.
