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Mumbai: The addressable connected TV (CTV) advertising universe is estimated at six to eight million, according to mediasmart, an Affle company, India and SEA, senior director-...
New Delhi: The streaming platforms have taken the world by storm, opening up vast avenues for advertisers and brands to connect with viewers through digital means....
Mumbai: India is undergoing digital transformation and consumers are steadily moving away from traditional linear TV to Connected TV and OTTs – a change that presents...
Mumbai: Nielsen is in the eye of the storm once again following the suspension of accreditation for National and Local TV Ratings service in the US...
KOLKATA: Indian viewers consume content only on smartphones – the market has matured enough to move on from this notion. With more and more premium content...
