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New cross-platform framework tracks brand visibility across broadcast and streaming feeds
After predictions of decline in the early 2020s, India’s broadcast industry is proving its enduring strength and adaptability
JioHotstar to deploy cross-screen measurement during T20 World Cup 2026
Data says only 40 per cent of cricket consumption is live while catch-up searches are six times higher
Executive to lead JioTV, JioTV plus and TeleOS strategy amid streaming battle
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