Big B stars in Sony Entertainment Television’s ‘Sochna Padega’ campaign for KBC 18
Amitabh Bachchan brings the season's new theme into everyday moments before launch
From 20-plus sponsors and a first-time Google Gemini association to why family viewing still makes KBC a non-negotiable buy, Sony's ad sales chief breaks down the...
Actor joins Amitabh Bachchan and Katrina Kaif as the jewellery retailer targets younger consumers
Amitabh Bachchan's warmth, life-changing wins and family ritual keep KBC unbeaten after twenty years
