Amitabh Bachchan's warmth, life-changing wins and family ritual keep KBC unbeaten after twenty years
How a quiz show and a saas-bahu saga, launched on the same evening in 2000, built the pay-television ecosystem India still lives in.
Shah Rukh Khan and Priyanka Chopra follow as study maps power of star equity
Legal notice escalates row as actor challenges film body's authority
Late ad veteran honoured for reshaping Indian storytelling and creative communication
