TVS, Hero and Bajaj boost marketing outlay amid premium push and sales growth
Advertising spend rises to Rs 945 crore as company invests in expansion
Limited tests offer up to 30 days free as platforms rethink subscriber growth
WARC says India leads with 500 million users as CTV and Shorts fuel engagement
Q2 revenue seen rising 13.6 per cent to $12.59 bn as ad business draws focus
