'Jiyo Full Size' uses AI visuals and humour to promote loans of up to Rs 10 lakh
New campaign urges people to drop everyday pretence with 'Monaco Khao. Sada Salty Raho'
Full-page 18th birthday campaign sparks debate on brand recall and colour-led advertising
McCann India film swaps feature-heavy ads for emotional storytelling on family rides
Industry veteran with 30-plus years of experience to lead nationwide trading strategy
