New campaign urges people to drop everyday pretence with 'Monaco Khao. Sada Salty Raho'
Full-page 18th birthday campaign sparks debate on brand recall and colour-led advertising
McCann India film swaps feature-heavy ads for emotional storytelling on family rides
Industry veteran with 30-plus years of experience to lead nationwide trading strategy
Segment to account for one-third of M&E ad market as brands shift budgets to commerce
