News Broadcasting
IBF, AAAI, ISA and TAM reach consensus on TV audience measurement
MUMBAI: Advertisers, agencies and broadcasters have worked closely and diligently over the last couple of weeks with TAM and are pleased to jointly announce their agreement.
In layman terms, the media and public will now get to know television viewership in thousands, colloquially referred to as TVT. TVT captures and reflects growth in TV audiences in the country in absolute numbers. TVT will be the sole rating available in the public domain.
For internal evaluation including planning and buying, %TVR weekly and all other data will be available to advertisers and advertising agencies as in the past. Broadcasters will also have access to this information, should they so desire.
In addition an option of TVT as a four-week rolling average will be provided every week. The rolling average is statistically more stable data on viewership, especially for smaller audiences in niche channels, regional languages, English language programs and news.
The three constituents have also agreed that TAM will make all future audience measurement changes based on inputs from the joint-industry BARC Technical Committee.
Commenting on the changes IBF President Man Jit Singh said, “We are delighted to have reached this agreement. We believe it is important for the industry, and from the perspective of our social responsibility, we must reflect both the growing television audience and the data in a more stable and useful manner. We want to thank AAAI and ISA in collaborating and working out a solution acceptable to all constituents”.
“As three concerned constituents who believe in working together, we have decided to refer all future currency related changes to the BARC technical committee. I am glad we will now have an effective guide and monitor for ratings in the country”, said Hemant Bakshi, Chairman of Media Committee and Managing Committee of the Indian Society of Advertisers.
“Getting weekly TVR% is important for media planners and buyers to effectively plan and buy ad-spots and do mid-plan course corrections and post-facto analysis. We are glad that we have been able to agree that the agencies and advertisers will have access to this data as in the past. From tomorrow, we look forward to being able to focus back on our clients’ businesses and effective planning and buying for their brands”, said Arvind Sharma, President of the Advertising Agencies Association of India.
The Indian Society of Advertisers represents advertisers. The Advertising Agencies Association of India represents advertising agencies and the Indian Broadcasting Foundation represents television broadcasters. The three sector representatives have jointly agreed to take this forward.
ISA
The Indian Society of Advertisers, ISA, has been the peak national body for advertisers for 60 years and represents the interests of organisations involved in Indian advertising, marketing and media industry. It aims to protect consumers by ensuring advertising and marketing communications are conducted responsibly.
AAAI
The Advertising Agencies Association of India, AAAI, is the official national organisation of advertising agencies. It has a very large number of small, medium and large-sized agencies as its members, who together account for almost 80% of the advertising business in the country. It is recognised as the apex spokesperson for the advertising sector.
IBF
The Indian Broadcasting Foundation, IBF, represents television broadcasters. It promotes and safeguards the interests of television broadcasters in an unbiased, non-partisan and relentless manner. It represents more than 85% of the total television broadcast viewership and revenues and in this responsible position, engages in meaningful dialogue toward consensus on contentious issues involving different stakeholders and providing incisive direction.
News Broadcasting
BBC to cut up to 2,000 jobs in biggest overhaul in 15 years
Cost pressures and leadership change drive major workforce reduction plan
LONDON: BBC has unveiled plans to cut up to 2,000 jobs, roughly 10 per cent of its global workforce, in what marks its biggest downsizing in 15 years.
The announcement was made during an all-staff meeting led by interim director-general Rhodri Talfan Davies, as the broadcaster moves to tackle mounting financial pressures and reshape its operations.
Between 1,800 and 2,000 roles are expected to be eliminated from a workforce of around 21,500. The cuts form part of a broader plan to save £500 million over the next two years, aimed at offsetting rising costs, stagnating licence fee income and weaker commercial revenues.
In a communication to staff, BBC interim director-general Rhodri Talfan Davies said, “I know this creates real uncertainty, but we wanted to be open about the challenge,” acknowledging the impact the move would have across the organisation.
The restructuring comes at a time of leadership transition. Former director-general Tim Davie stepped down earlier this month, with Matt Brittin, a former Google executive, set to take over the role on May 18, 2026.
While some cost-cutting measures are being implemented immediately, the majority of the structural changes are expected to roll out over the next few years, with full savings targeted by the 2027–2028 financial year.
The broadcaster had earlier signalled its intent to reduce its cost base by around 10 per cent over a three-year period, warning of “difficult choices” as it adapts to shifting economic realities and audience expectations.
With operating costs hovering around £6 billion annually, the BBC’s latest move underscores the scale of the financial challenge it faces, as it balances public service commitments with the need for long-term sustainability in an increasingly competitive media landscape.
