20 percent threshold, bundling curbs may impact regional content diversity.
Marketers discuss merits and demerits of using fiction & nonfiction in media plans
It also added that English channels are also likely to encounter challenges
MUMBAI: Digitisation of cable television in India has opened up the space for many a niche channels. And taking advantage of this are brands and companies...
MUMBAI: Digitisation of cable television in India has opened up the space for many a niche channels. And taking advantage of this are brands and companies...
