News Broadcasting
Come and showcase your Josh & Hosh skills to become ‘Malhar ka Atom’ at St. Xavier’s College’s annual festival
Mumbai: Till date you've tried to woo a girl with your macho skills… now prove to her that you have the perfect combination of 'Brain and Brawn'. Pepsi Atom's exciting contest at Malhar, St. Xavier's annual youth festival gives you that opportunity to display your strength of mind as well as body. The contest also invites you to come up with ways to charm a girl of your dreams. Through this activation at the much talked about fest, Pepsi Atom is looking out for the perfect ‘Malhar ka Atom’.
To participate, just rush to the St. Xavier’s College and catch hold of the Pepsi Atom team. Post registration, participants will be tested on two categories to qualify for the ‘Knock out Session’- Josh via a physical test & Hosh via a riddle. Each ‘Knock out Session’ will comprise of three rounds – physical, mental & a creative challenge of coming up with ways to charm a girl. Three winners on August 16 & August 17 will emerge from these sessions respectively who will be awarded with Aviators sunglasses. These six winners will then compete against each other on the evening of August 17 to emerge as the mega winner of the ‘Malhar ka Atom’ contest and win the grand prize, a smart phone.
Speaking about the latest activation, Homi Battiwalla, Senior Director – Marketing (Colas, Juices & Hydration), PepsiCo India, said “Pepsi Atom stands for the ‘Piyo Josh Mein Jiyo Hosh Mein’ attitude. Through our latest activation at, Malhar, we aim to encourage youth to display their strength of mind as well as body”.
Malhar, is one of the largest inter-college youth festivals in Mumbai, hosted annually by the students of St. Xavier's College. The fest includes events, cultural contests in literary, performing arts and fine arts categories, along with a number of workshops on different themes.
Follow our twitter handle @PepsiAtom and go to youtube.com/PepsiAtom for interesting Pepsi Atom videos
News Broadcasting
News18 India to air Sabse Bada Dangal on 4 May counting day
Channel promises fastest results, live trends and analysis across five states.
MUMBAI: Ballots will do the talking and screens will do the shouting. As counting day approaches for high-stakes Assembly elections across West Bengal, Tamil Nadu, Kerala, Assam and Puducherry, News18 India is gearing up for an all-day broadcast of its flagship election show, Sabse Bada Dangal, on 4 May from 6 am onwards. The Hindi news channel plans to deliver continuous, real-time updates as votes are tallied, combining live counting data with on-ground reporting and studio analysis. With political fortunes set to shift through the day, the coverage will track every swing, surge and surprise as trends turn into results.
The broadcast will feature a mix of senior political leaders, analysts and experts, offering instant reactions and decoding the evolving electoral picture. Expect heated debates, quick takes and detailed breakdowns as the numbers settle across all five states.
For News18 India, counting day has long been a high-visibility moment. The network is banking on its reporting reach, editorial bandwidth and technology-driven coverage to stay ahead in what is often a fiercely competitive news cycle.
With multiple battlegrounds and shifting narratives, the day promises both drama and data in equal measure. And if all goes to plan, Sabse Bada Dangal will once again turn the counting of votes into prime-time spectacle.
