60 seconds at a time, a $300 million industry is eating Indian cinema’s lunch — and the real fuel is homegrown stories
Digital giant teams up with state’s Thooimai Mission to turn sustainability viral.
With a total of 45 videos, the series amassed over 300 million views in 15 weeks.
TMW is targeting Rs 50 crore in revenue in the new fiscal and expects 10X YoY growth.
DW aims to bolster its reach across Bharat with news and informational content.
