News Broadcasting
Airtel’s Aapli Boli, Aapla Network campaign rings in Maharashtra
MUMBAI: Bharti Airtel, a leading global telecommunications company with operations in 20 countries across Asia and Africa says Hello to Maharashtra with a new campaign – “Aapli Boli, Aapla Network”. The new advertisement reiterates Airtel’s commitment to offer seamless network connectivity and enrich lives of its customers.
The new TVC showcases varied cultural background of different districts in Maharashtra yet connected with one network anywhere, anytime! It highlights the strength of Airtel’s network across the state helping customers to stay connected with their loved ones wherever they go – from Kolapur to Solapur, Nasik to Nagpur , Auranagabad to Pune!
Mr. Ashok Ganpathy, Hub CEO – Maharashtra, Goa & Gujarat, Bharti Airtel said “Our new campaign, “aapli boli aapla network” reinforces the seamless network experience Airtel provides in the state of Maharashtra- a large state with a rich and diverse culture. The campaign connects the brand with the region through its catchy and inclusive lyrics- bringing in a feeling of togetherness. We believe this campaign will further strengthen our brand in the minds of consumers, whilst they enjoy the superior network experience.”
Powered by its extensive coverage reach, Airtel has delivered on all network quality benchmarks in Maharashtra as defined by TRAI – for instance Availability of Network, Ease of originating a Call or a Data Session, Voice Clarity and Ability to successfully complete the Calls and Data Sessions.
Airtel has planned a strong 360- degree campaign spread using TV, outdoor, radio, print (selective) and retail signage’s to support the campaign.
Created by the media agency Taproot, the campaign complements its earlier brand campaigns ‘Har Friend Zaroori Hai Yaar’ campaign and ‘Jo Tera Hai Woh Mera Hai’ to tap the youth audience.
News Broadcasting
CNN-News18 to host Kolkata Town Hall on Hooghly River
‘Bhalobasa Bengal Inspiring Bharat’ event on April 20 brings cultural icons, trailblazing women and leaders aboard a cruise to celebrate Bengal’s enduring influence.
MUMBAI: Bengal is about to make fresh waves on the Hooghly and this time the current is pure conversation. CNN-News18 is taking its iconic Town Hall format to the waters of the iconic Hooghly River on 20 April 2026 with a special edition titled ‘Bhalobasa Bengal – Inspiring Bharat’. The floating event will celebrate the state’s rich cultural legacy and how its ideas, creativity and spirit continue to shape the rest of the country.
The unique riverside setting draws on Bengal’s history as a cradle of reform, art and intellectual thought. The speaker line-up mirrors that diversity: cultural heavyweights Mithun Chakraborty and Sreenanda Shankar will share the stage with trailblazing “Devis” such as Tanya Sanyal (India’s first woman firefighter in aviation), Ipsita Chakraborty (Kolkata’s first woman bartender) and Reshma Nilofer Visalakshi (Nari Shakti awardee and marine pilot). Music will flow through the celebrated pianist-vocalist duo Sourendro and Soumyojit, while public life and governance will be represented by Smriti Irani, Leander Paes, Saira Shah Halim, Keya Ghosh, Rekha Patra, Roopa Ganguly and Babul Supriyo.
CNN-News18, editorial affairs director, Rahul Shivshankar, said the event honours voices that carry Bengal’s legacy forward. Smriti Mehra, CEO – English & Business News, Network18, added that Bengal’s stories resonate far beyond its borders, especially as the state heads into polls.
From the first woman to battle flames in the skies to legendary actors who shaped Indian cinema, the gathering promises a rich mix of inspiration, courage and candid dialogue. In a city where culture has always flowed as freely as the river itself, CNN-News18 is turning the Hooghly into a floating forum for ideas that matter.
Tune in on 20 April on CNN-News18, CTV and YouTube to catch Bengal’s heartbeat in full flow.
