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LOS ANGELES: The annual five-year entertainment and media forecast by accounting giant PricewaterhouseCoopers concludes that advertisers faced with continued economic and political risk will opt for...
NEW YORK: As radio airplay becomes harder to secure and music channels focus on reality television, record labels are looking at online promotions as a viable...
LONDON: It looks as if UK-based agencies are taking a leaf out of Indian agencies such as Mudra. Bartle Bogle Hegarty (BBH), the advertising agency famous...
MUMBAI: “Kids today are no different from what we were. The differences are only minute and so the manner of communication is important.” This was one...
