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Ad Campaigns3 years ago

Integrated measurement strategies for omnichannel campaigns

Mumbai: As consumer behavior is shifting, traditional brand marketing is becoming more and more lackluster. Moreover, the growing digital society...
iWorld3 years ago

“Our aim was not to limit ourselves to the e-sports community”: Cybeart’s Krutik Patel

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MAM3 years ago

The Script Room expands leadership team with Satish Sethumadhavan

Mumbai: The Script Room, an independently owned, bespoke audio-visual creative agency, has roped in Satish Sethumadhavan (Sethu) as creative head. In...
Brands12 years ago

Bajaj Corp posts highest percentage spend toward ASP in Q3-2014
Cable TV12 years ago

Mahesan Kaisarajan appointed Arasu TV MD
News Headline12 years ago

bindass launches ‘Halla Bol’ to inspire youth to fight back
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AD Agencies2 hours ago

Moonshot makes its first fully AI-generated ad film for Tata Consumer Products
Brands5 hours ago

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Anthropic restrictions expose India’s AI dependence, says Kishore Lulla
iWorld4 hours ago

Prime Video unveils trailer for Telugu crime thriller Isakapatnam
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Mam

MAM17 minutes ago

Niveda Vigraham moves to Times of India group as deputy manager, sport IPs

The sports partnerships veteran leaves Meraki Sport and Entertainment after three years to build sport IPs at Bennett Coleman
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Apollo Tyres celebrates women cricketers in new campaign
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MAM2 hours ago

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iWorld

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Registrations open from June 15 to 21 for an open-for-all competition designed to pull the next generation of Indian esports...
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Television

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Zee Entertainment scores 100m viewers in FIFA World Cup opening blitz

Zee 5 racks up 190 minutes of average watch time per viewer; social platforms explode with 360m views in four...
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Warner Bros. Discovery brings Naked and Afraid to India with six survivalists and no safety net
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Alan Walker and STING Energy turn Formula 1 roar into global anthem in Barcelona
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Television8 hours ago

Zee Entertainment strengthens linear reach with 18.6 per cent market share surge in India
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