With 375 million consumers, Gen Z demands authenticity over advertising
At APOS 2026, JioStar's top brass sketched a future where viewers chat their way to content, shop mid-show and 100 million connected TVs do the heavy...
How a low-cost, high-reward football strategy aims to disrupt India’s cricket-dominated media landscape.
Ishan Chatterjee highlights IPL scale, AI, and personalised viewing at APOS 2026 event