AD Agencies
Innovid by Mediaocean recognized as leader in QKS Group’s SPARK Matrix™ AdTech Platform Report 2026
The report applauds Innovid by Mediaocean’s unified platform for delivering measurement, automation and audience engagement at scale
MUMBAI: Innovid by Mediaocean has been named a Leader in the SPARK Matrix™: AdTech Platform, 2026 report released by QKS Group, underscoring the company’s growing influence in the global advertising technology landscape.
The report evaluates leading adtech providers based on technological innovation, market presence, customer impact, and the ability to deliver measurable business outcomes. Innovid by Mediaocean earned recognition for its comprehensive platform capabilities, spanning ad serving, creative management, campaign execution, audience targeting, measurement, and optimization.
According to QKS Group, Innovid’s strength lies in its ability to help brands and agencies manage increasingly complex advertising environments through a unified platform that supports campaigns across connected TV (CTV), digital, social, and linear channels.
The recognition also highlights the company’s continued investment in artificial intelligence and automation. Innovid recently launched NIVO, an AI-powered orchestration layer designed to streamline campaign workflows, automate repetitive tasks, and improve operational efficiency for advertisers and agencies.
“Being recognized as a Leader in the SPARK Matrix validates our commitment to delivering innovative solutions that help marketers navigate a rapidly evolving media ecosystem,” the company said in a statement.
As advertisers seek greater transparency, cross-channel measurement, and independent technology solutions, Innovid by Mediaocean continues to strengthen its position in the adtech sector. The company’s expanding portfolio of AI-driven capabilities and omnichannel advertising tools has helped it emerge as a key partner for brands looking to improve campaign performance and audience engagement.
The latest recognition reinforces Innovid by Mediaocean’s standing as one of the industry’s leading adtech platforms, particularly in high-growth areas such as connected TV, digital video advertising, and AI-powered campaign management.
