GECs
Zing launches new talk show ‘Bad Company’
MUMBAI: Zee Entertainment Enterprises’ youth entertainment channel Zing is all set to launch a talk show called Bad Company that will bring Indian television stars closer to the viewers. Starting 10 October, the show will be aired at 7 pm, every Saturday.
The no-holds-barred talk show will be hosted by Vikas Gupta. The show will feature television stars like Ranvijay Singh, Gurmeet Choudhary, Karanvir Bohra, Kushal Tandon, Divyanka Tripathi and Prathyusha Banerjee amongst others.
Zing channel head Vishnu Shankar said, “Bad Company is a never seen before concept on television. With fresh, edgy and bold content in store, it will surely take viewers by storm. For the first time on TV, your favourite small screen stars will be exposed. Their real and humane fun side will be the USP of the show. We, at Zing are confident that the viewers will lap up this new talk show with great enthusiasm and fan following.”
The viewers will get a chance to know the real side of the celebrities revealing some candid insights with conversations revolving around their lives, relationships, regrets and work. The excitement doesn’t end here, as there are fun games and quiz rounds to look forward too.
To engage with the core audience, besides an all-encompassing marketing plan, Zing has a media strategy in place ranging from hosting contests to creating endless conversations across its digital platforms. A special contest will be hosted on the channel’s Facebook and Twitter pages where viewers can share their views and tag it to #BC.
GECs
EPIC Company unifies all brands under single EPIC identity
IN10 Media rebrand aligns TV, digital and films into one ecosystem
MUMBAI: The EPIC Company, formerly known as IN10 Media Network, has announced a sweeping brand consolidation, bringing its television channels, digital platforms and content IPs under a single identity, EPIC.
The move is aimed at simplifying the company’s structure while creating a more connected content ecosystem spanning television, digital and films. By aligning multiple verticals under one umbrella, the company is looking to present a sharper, more cohesive face to both audiences and partners.
As part of the transition, several channels have been rebranded to align with the EPIC identity. EPIC will now operate as EPIC TV, while Nazara becomes EPIC Bharat, Filamchi is now EPIC Bhojpuri, Gubbare transitions to EPIC Kids, and ShowBox is reintroduced as EPIC Music. Ishara will continue under the identity EPIC Parivaar, maintaining its core positioning.
The company has also refreshed EPICON, its streaming platform, to reflect a more unified and modern brand experience. The overhaul is designed to improve content discovery and create a seamless experience across platforms.
This consolidation follows the recent launch of EPIC Studio, a unified production arm that brings together Juggernaut Productions and MovieVerse Studio, as the company expands its footprint across films, OTT and television.
The EPIC Company managing director Aditya Pittie said, “As our scale has grown, it has become important to simplify how we operate and how we present ourselves to the ecosystem. This consolidation gives us a clearer, more future-ready structure to partner, invest, and build at scale, while ensuring that for viewers, the experience is more seamless and intuitive.”
With the rebrand, The EPIC Company is positioning itself as a platform-agnostic content network, focused on scale, simplicity and integrated storytelling. By bringing everything under one banner, it is aiming to make its content universe easier to navigate and harder to ignore.
