Television
Zee Entertainment appoints Vivek Bhatia as National Sales Head for Tamil Cluster
Veteran media professional returns to lead revenue strategy in southern markets.
MUMBAI: Zee Entertainment just handed the Tamil Cluster a fresh voice because when you need to amplify sales in the south, sometimes the best move is to bring back someone who already knows the rhythm. Zee Entertainment Enterprises Ltd. (ZEEL) has appointed Vivek Bhatia as national sales head for its tamil cluster. Based in Noida, Bhatia will spearhead revenue operations, strengthen advertiser and agency partnerships, and drive market expansion in one of India’s most vibrant regional language markets.
Bhatia is a seasoned media professional with over a decade of association with Zeel, having joined the network in 2013. He has played a key role in building client relationships and expanding the network’s footprint across competitive regional landscapes, having previously handled Niche, Telugu, Kannada and HGEC genres before taking charge of Tamil.
Prior to Zeel, he began his career in media sales at Bennett, Coleman & Co. Ltd. (The Times of India), where he served as regional head and gained valuable experience in advertiser solutions and market development.
The appointment comes as Zeel sharpens its regional sales strategy and looks to capitalise on the growing advertiser interest in high-impact regional language content.
In an industry where regional markets are no longer side stages but headline acts, Zee has wisely brought back a familiar face who knows the beats ensuring the Tamil Cluster doesn’t just play the music, but conducts the entire orchestra.
